8 Google Ads KPI Metrics for Measuring Campaign Performance
Metrics are units used to measure something. Common everyday examples include grams for weight, meters for distance, and so on. In Google Ads, there are 8 metrics most commonly used: impressions, clicks, conversions, cost, CTR, Conversion Rate, CPC, and Cost per Conversion. These metrics can be used as KPIs (Key Performance Indicators) to measure and …